Area Rug Cleaning

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What is an area rug?

Area Rugs are textile floor coverings usually made of nylon, polyester, acrylic, olefin, animal skins, wool, jute, cotton or silk. Rugs may include hand knotted, hooked, flat-woven, gun tufted or hand made. This type of floor covering is usually used to accent a room with color, design or texture.

How much would it cost to clean my area rug?

Every rug is unique, and should have an IICRC professional evaluate the condition, size and type before giving a cleaning price. We at ASE offer a free evaluation of your rug to determine if the rug can and should be brought to our in-plant facility, or if the rug can be cleaned inside your home. Our professional technicians are extensively trained to identify the best method of cleaning for your fine rugs.

Can’t I clean my area rug with a rental machine or garden hose?

Permanent damage to your rug such as dye migration, texture change, cellulosic browning, mold growth or shrinking, can occur if specialized procedures are not performed.

How long does it take to get my rug back?

Most rugs can be picked up, cleaned and returned within a week. However, heavily soiled rugs can take longer. Our rug cleaning process will ensure your rug will look its best and last for many years to come.

How often should I get my area rug cleaned?

Many factors determine how often a rug should be cleaned such as traffic, spots, stains, pets and how often the rug is vacuumed. Most manufactures recommend that area rugs should be cleaned every 12 to 18 months for normal use. Soil such as sand and dirt can cut into the fibers of your rug and cause permanent abrasion that can not be removed. One of the biggest mistakes is to wait until the rug looks dirty before having it professionally cleaned.

Aren’t all rug cleaning companies the same?

It is extremely important to choose an IICRC Certified rug cleaning technician with years of experience to clean your area rug. Understanding the type of yarn, backing, weave, dyes and construction is vital in your rug investment lasting for many years to come. Some companies use cheap cleaning chemicals, high temperature and can improperly dry the rug causing irreversible damage. At ASE, we are IICRC Master Certified and have been cleaning fine rugs for over 20 years.

If you are looking for a true professional that understands quality and that will offer you a 100% guarantee, then we are the company for you.

Our 9-Step Process for Expertly Cleaning Your Oriental Rugs


Our ASE technicians check the condition of each rug. They are looking for fading, discoloration, stains, wear, pre-existing damage, color instability, and odors. We then can determine what steps need to follow to ensure the appropriate cleaning procedure is followed for your unique rug.


ASE technicians remove dust and other particle matters that lie deep within your rug with compressed air and our unique tools. You would be amazed how simple foot traffic and dry soil on a rug can be like sandpaper on the fibers of your rug. Our "air washing" or "dusting" of the rug is much more effective than simple vacuuming, shaking, or beating of the rug.


ASE technicians pre-treat your rug wherever we find spots, spills, or small or large stains. We use the most advanced spotting techniques available to us for this important process.


ASE pre-cleans all rugs based on the high traffic areas of your home, or highly soiled areas. Please note that discoloration of your rugs due to simple wear, fading, or other chemical reactions are not reversible.

Agitate, Dissolve, Suspend, and Extract

The ground in soils is our next step in this thorough cleaning process.

We rinse your rug to further remove any soil or cleaning reside that may remain. This helps to restore the natural feel of your oriental or area rug.

We also restore the nap of your oriental or area rug with our special grooming tools.


ASE takes the time to dry each rug in our climate-controlled drying room. Drying time takes less than 24 hours.

Final inspections

ASE maintains the highest level of cleaning standards, so as you can see, our inspection process is quite thorough. We do not hesitate to repeat any steps that might be necessary to provide you with the cleanest rug possible. The final and personal touch that ASE gives each of the rugs that come to us, is what sets us apart.